1. The term “cookies”
When visiting the website of Horses of Iceland, www.horsesoficeland.is * for the first time, small text files can be placed on the users’ computers or other smart devices. Such text files are called cookies. The text file is stored on the users’ web browser and the website of Horses of Iceland knows the file. Data in the text file can be e.g. practical to track how users browse the site and to improve our services. Because of this, Horses of Iceland can send certain information to the users’ browsers, and can thus facilitate access to various functions. Cookies can contain text, numbers or data information. Cookies do not store personal data. * Horses of Iceland is administered by Business Iceland
- identify users who have previously visited the site and tailor search and service to the users in accordance with the authentication,
- enable users to browse the site, e.g. by storing information about previous actions,
- promote and improve the performance of the website by providing information about its use,
- publish advertisement to users, and
- store and send notifications about the number of users and how often the website is visited.
Horses of Iceland also uses Google Analytics from Google. Google Analytics is a digital marketing tool that collects information anonymously and compares data with previous periods. Google Analytics also provides reports on advances on websites without distinguishing individual users or personal information. To monitor users’ interaction with the site, Google Analytics uses its own cookies. In this regard, Horses of Iceland makes a requirement to publish advertisers through the Google remarketing system. If a user does not want to see such ads, he can turn off cookies.
Users always have the option to set their web browsers to turn off cookies, so cookies will not be saved or the web browser requests user permission first. This may reduce access to certain sites on the website or to the website entirety.
4. How long are cookies on users’ computers/smartphones?
Cookies may be stored on users’ computers for a maximum of 24 month from the time the user visited the website.
5. Horses of Iceland's processing of personal data